Every February presents communications departments in many organizations an opportunity to creatively weave love discussions around their brands.
When their meals are done we get some good, some bad, some ugly and some really dope campaigns serenading the airwaves.
Every February presents communications departments in many organizations an opportunity to creatively weave love discussions around their brands.
When their meals are done we get some good, some bad, some ugly and some really dope campaigns serenading the airwaves.
Well, we’re focusing on the dope side of the campaigns today.
Our article here chronicles five of the campaigns that brought the wow factor to the valentine’s season celebration in recent times.
#1. Cocacola’s couples’ happiness machine 2012
In a tweaked version of its first “Happiness strikes” campaign which was hosted in a New York University in 2010, Cocacola treated couples to a valentine’s day surprise by installing a remote-controlled vending machine specially made for couples in a busy New York shopping mall on the valentine’s day of 2015.
People had to do only one thing to have access to drinks from the vending machine.
And that was to prove that they were actually a couple, viola! they’ll be rewarded with cans of Cocacola drinks from the vending machine.
Awesome creativity, isn’t it?
#2. Flower Council of Holland’s #Cupidrone Love in the air 2015
In 2015, Funnyhowflowersdothat.co.uk, an initiative of the Flower Council of Holland an organization in the Netherlands which promotes the use and selling of flowers.
In order to make people aware of the importance of flower to the celebration of valentine’s day, the organization organized the Love in the air campaign, in which #Cupidrone a real drone stealthily dropped red roses to couples.
When the drone spots his target, he drops them a red rose.
The campaign was set in Verona, the Italian city made famous by William Shakespeare’s Romeo and Juliet.
#3. Coca Cola’s #LoveIsInTheAir 2013
The Cocacola brand never ceases to amaze with awe inspiring creativity for its valentine’s season campaigns and this one was not different either.
Seeking ideas for its 2013 valentine’s day campaign, Cocacola threw open a contest challenging filmmakers around the world to come up with a creative advert to celebrate the day.
At last then 23-year-old Hugh Mitton’s idea was chosen.
The ad was simple but intriguing. Really intriguing.
The idea entailed dropping cans of Cocacola from a height to unsuspecting couples hanging out in a busy cityscape.
Aw! Such a lovely sight to behold.
See the video below.
#4. Swatch’s #ThisIsLove 2015
For its 2015 valentine’s day campaign, Swiss watch making giant Swatch wanted to generate a buzz and sales for its brands and that was how the #ThisIsLove campaign emerged.
For the campaign, Swatch positioned remote controlled display boards in select busy malls at Paris, Zurich, and Madrid.
To get to participate to win a 2,000 euros worth of travel voucher, fans had to find a key hidden in a heap of love themed pictures on the display board; by repeatedly moving their bodies in front of the board while the pictures are picked out to finally unravel the key.
When the key is unraveled, the fan gets an online access to pictures of themselves snapped by the display board when they log in to a portal.
They were expected to send the pictures to their val. When this is done, they get an access to enter for the promo proper.
Not a bad idea at all.
Check out the video below to see the campaign.
#5. Dominos Pizza on Tinder 2014
In 2014 Dominos Pizza decided to do something different from normal for the valentine’s season. Guess what they did? They registered on the dating site Tinder!
Registering a presence on Tinder, Dominos promoted its valentine’s day campaign offering Tinder users an opportunity to swipe right and win delicious meal deals.
This is how they did it.
First, they registered and next they kept swipping right and liked many individuals on the app. At last they got matched to hundreds of Tinder users whom they engaged in chats and made meal deals that finally got delivered to each of the individuals at their doorsteps.
What other thing could be more beautiful than that?
Now you have our five most creative valentine campaigns of recent times. Which other valentine season campaigns do you think is creative enough to grace this list?
Send us your comments.