Orange Group to Celebrate World Milk Day With The #GinmilMySuperBreakfast Campaign

Fast moving consumer goods leader, Orange Group, is celebrating World Milk Day with the #GinmilMySuperBreakfast campaign.

#GinmilMySuperBreakfast Campaign
#GinmilMySuperBreakfast Campaign

This campaign is aimed at introducing Ginmil, a healthy affordable milk and ginger drink that improves immunity, increases bone power, and aids digestion. This campaign is in accordance with the 2024 World Milk Day theme which highlights the importance of dairy products as an accessible, affordable, and nutrient-rich source of food for people around the world.

According to the Orange Group Media and Communications Director, Uchenna Ezenna; “We’re thrilled to introduce Ginmil as a delicious and convenient way to embrace the power of dairy for a healthy breakfast. With the #GinmilMySuperBreakfast campaign, we aim to inspire Nigerians to prioritize their well-being with a nutritious and energizing start to their day.”

Lack of milk and dairy in the diet can lead to several health issues due to the deficiency of essential nutrients like calcium, vitamin D, and other vital minerals. Public Health Nigeria emphasizes the causes of malnutrition in Nigeria, including the lack of a balanced diet that incorporates essential nutrients found in dairy products like milk. This deficiency can lead to severe health problems, including impaired cognitive and physical development in children​.

Additionally, the World Health Organization (WHO) in a 2020 article highlights the importance of a balanced diet that includes dairy to prevent nutrient deficiencies that can adversely affect overall health​​.

“Many Nigerians struggle to get enough calcium and vitamin D daily. Ginmil addresses this by offering an affordable, nutritious drink. It’s a commitment to community health, ensuring better outcomes for everyone,” Ezenna explained.

By providing a tasty, nutritious, and affordable drink, Orange Group is constantly working towards fulfilling the 2024 World Milk Day theme, which highlights the importance of dairy products as a nutrient-rich food that should be accessible and made affordable for all.

With a distinct delicious taste, and its health boosting properties, Ginmil gives the goodness of milk and ginger in one beverage. Ginmil is available across stores nationwide.

Join the conversation on social media with the hashtag #GinMilMySuperBreakfast

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About Orange Group

Orange Group is a large, diversified consumer goods company based in Nigeria with footprints across West Africa. They cover four key sectors: Beverage, Lighting, Personal Care, and Pharmaceuticals.

Learn More About Orange Group:

LinkedIn: Orange Groups Limited Nigeria: LinkedIn

Instagram: @orange_nigeria: Instagram

Facebook: OrangeGroupNG: Facebook

YouTube: Orange Group: YouTube

Email: info@orangegroups.com

Website: www.orangegroups.com

About Ginmil

Distributed by Orange Group, Ginmil is a delightful milk and ginger beverage designed to boost health and immunity. With its delicious taste and vitality-packed formula, Ginmil provides an affordable and accessible option for enhancing overall wellness. Whether enjoyed warm or added to your favorite puddings, Ginmil offers a convenient and enjoyable way to support a healthy lifestyle.

Orange Group Reinforces Commitment to Health Equity, Malaria Eradication

In recognition of the 2024 World Malaria Day theme: Gender, Health Equity, and Human Rights with the slogan Accelerating the fight against malaria for a more equitable world, Orange Group, a leading Fast Moving Consumer Goods (FMCG) company, in a statement reiterated its commitment to ensuring everyone has a fair chance at preventing and treating malaria.

Orange Group champions health equity by providing affordable solutions like Gardia, the lightweight non-allergenic mosquito repellent cream that provides protection from mosquitoes and insect bites for 8 hours. In addition to Gardia, they also provide Laris, an anti-malarial medication formulated with the World Health Organization (WHO)-recommended first-line treatment of 480mg Lumefantrine and 80mg Artemether.

Uchenna Ezenna, Orange Group’s Media and Communications Director, emphasises the company’s core mission; “At Orange Group, we are dedicated to developing innovative healthcare solutions that are accessible and affordable. By providing Gardia and Laris, we directly address the 2024 World Malaria Day theme, promoting health equity and human rights in the fight against this devastating disease disproportionately impacting Nigeria in particular and Africa as a whole.”

Nigeria faces a critical public health challenge with malaria. While Africa bears the brunt of the disease globally (accounting for 94% of cases and 95% of deaths in 2022 according to the WHO), Nigeria’s situation is particularly concerning. A staggering 26.8% of all malaria cases and a shocking 31.1% of all malaria deaths in Africa occurred in Nigeria in 2022.

Beyond providing affordable solutions, Orange Group is also actively championing health equity through impactful community initiatives which include a sensitization walk on malaria prevention and treatment in Ajeromi Ifelodun, Lagos State on World Malaria Day, 25th April, 2024. This walk will include free malaria testing and distribution of both Laris and Gardia to participants.

On the same day, the company will also be conducting sensitization sessions on malaria and prevention methods targeted towards pregnant women in primary health centres across Oshodi and Surulere L.G.As of Lagos State. These sessions will also include the distribution of Gardia to expecting mothers.

Ezenna elaborates, “Our greatest reward lies in ensuring affordability and accessibility for everyday Nigerians. We go beyond just offering innovative products. By making Gardia and Laris affordable and readily available throughout Nigeria, regardless of socio-economic background, and by implementing impactful community initiatives, Orange Group actively dismantles barriers to healthcare equity.”

By prioritising affordability, accessibility, and community engagement, Orange Group champions the 2024 World Malaria Day theme, working towards a world where everyone has the right to health and protection from this preventable disease.

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About Orange Group

Orange Group is a large, diversified consumer goods company based in Nigeria with footprints across West Africa. They cover four key sectors: Beverage, Lighting, Personal Care, and Pharmaceuticals.

Learn More About Orange Group:

LinkedIn: Orange Group

Instagram: @orange_nigeria

Facebook: OrangeGroupNG

YouTube: Orange Group

Website: www.orangegroups.com

About Gardia

Gardia is a lightweight cream composed of 13% Diethyltoluamide also known as DEET that provides protection from mosquitoes and insect bites. With its unique fresh floral scent, Gardia provides 8 hours of protection, without causing skin irritation or allergies.

About Laris

Laris is an anti-malarial medication formulated with the World Health Organization (WHO)-recommended first-line treatment of 480mg Lumefantrine and 80mg Artemether. This effective combination therapy targets the malaria parasite at different stages of its lifecycle, ensuring a faster and more complete recovery.