Orange Group to Celebrate World Milk Day With The #GinmilMySuperBreakfast Campaign

Fast moving consumer goods leader, Orange Group, is celebrating World Milk Day with the #GinmilMySuperBreakfast campaign.

#GinmilMySuperBreakfast Campaign
#GinmilMySuperBreakfast Campaign

This campaign is aimed at introducing Ginmil, a healthy affordable milk and ginger drink that improves immunity, increases bone power, and aids digestion. This campaign is in accordance with the 2024 World Milk Day theme which highlights the importance of dairy products as an accessible, affordable, and nutrient-rich source of food for people around the world.

According to the Orange Group Media and Communications Director, Uchenna Ezenna; “We’re thrilled to introduce Ginmil as a delicious and convenient way to embrace the power of dairy for a healthy breakfast. With the #GinmilMySuperBreakfast campaign, we aim to inspire Nigerians to prioritize their well-being with a nutritious and energizing start to their day.”

Lack of milk and dairy in the diet can lead to several health issues due to the deficiency of essential nutrients like calcium, vitamin D, and other vital minerals. Public Health Nigeria emphasizes the causes of malnutrition in Nigeria, including the lack of a balanced diet that incorporates essential nutrients found in dairy products like milk. This deficiency can lead to severe health problems, including impaired cognitive and physical development in children​.

Additionally, the World Health Organization (WHO) in a 2020 article highlights the importance of a balanced diet that includes dairy to prevent nutrient deficiencies that can adversely affect overall health​​.

“Many Nigerians struggle to get enough calcium and vitamin D daily. Ginmil addresses this by offering an affordable, nutritious drink. It’s a commitment to community health, ensuring better outcomes for everyone,” Ezenna explained.

By providing a tasty, nutritious, and affordable drink, Orange Group is constantly working towards fulfilling the 2024 World Milk Day theme, which highlights the importance of dairy products as a nutrient-rich food that should be accessible and made affordable for all.

With a distinct delicious taste, and its health boosting properties, Ginmil gives the goodness of milk and ginger in one beverage. Ginmil is available across stores nationwide.

Join the conversation on social media with the hashtag #GinMilMySuperBreakfast

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About Orange Group

Orange Group is a large, diversified consumer goods company based in Nigeria with footprints across West Africa. They cover four key sectors: Beverage, Lighting, Personal Care, and Pharmaceuticals.

Learn More About Orange Group:

LinkedIn: Orange Groups Limited Nigeria: LinkedIn

Instagram: @orange_nigeria: Instagram

Facebook: OrangeGroupNG: Facebook

YouTube: Orange Group: YouTube

Email: info@orangegroups.com

Website: www.orangegroups.com

About Ginmil

Distributed by Orange Group, Ginmil is a delightful milk and ginger beverage designed to boost health and immunity. With its delicious taste and vitality-packed formula, Ginmil provides an affordable and accessible option for enhancing overall wellness. Whether enjoyed warm or added to your favorite puddings, Ginmil offers a convenient and enjoyable way to support a healthy lifestyle.

Members of Orange Group team

MEET THE RECRUITER| ORANGE GROUP KICKS OFF 2022 NATIONAL RECRUITMENT INITIATIVE

Members of staff or Orange Group at a recent company event

Leading FMCG company Orange group, is back with the third edition of their national recruitment initiative, Meet the Recruiter (MTR), which will kick off in Aba, Abia State, on the 22nd and 23rd of March 2022. The initiative is open to the general public and directed towards recent graduates, employment seekers, and undergraduates committed to building a career in Nigeria’s corporate space. 

Media Relations Director Uchenna Ezenna-Gboneme stated, “We are very pleased to see the evolution of the Orange Meet the Recruiter Initiative. This program has brought us face to face with some of the brightest minds in the country. This year, we are kicking off with the city of Aba, and we are excited with the feedback and responses from applicants there.” Participants can look forward to learning more about the recruitment processes, job prep skills, interview etiquette, and so much more.” She added

Media Director Uchenna Ezenna-Gboneme

The ‘Meet the Recruiter’ initiative is a program where prospective employees from different backgrounds and parts of the country meet with the Orange Group Recruitment Team. The initiative equips job seekers with knowledge and skills relating to job applications and presents them with the opportunity to apply and land their dream job at Orange Group; some of the past attendees have been known to get a highly coveted job offer on the spot.

To launch the 2022 drive, Orange Group held a few digital activations to engage young job seekers online to prepare them for the MTR drive. These activities included a highly engaging LinkedIn live session with Orange Group and corporate trainer Nkem Offonabo, where hundreds of job seekers took part in a Q and A session. This was followed by a Twitter space conversation hosted by digital marketing influencer Paul Ezeudoh.

‘Meet The Recruiter’ 2022 will kick off in Aba, Abia State, Nigeria, on the 22nd and 23rd of March, 2022, and extend to other cities across Nigeria to be announced by Orange Group. 

To register, participants can visit www.orangegroups.com/careers/ and take the aptitude test.