Before now, the traditional media via TV, newspapers, magazines and radio, played the role of public relations tools for brands. They were regarded the real deal till the appearance of the social media to the Nigerian business scene.
Now we are all hooked and it seems the craze for this communication medium will never cease.
Even though they are part of the new craze in town, majority of Nigerian brands still do not understand why (and how) the social media could be used as a PR tool for their brands.
We’ll show you why in this article.
#1. Everybody is on social
That sounds fallacious right? We agree too, but I am sure you’ll change your mind when you read the next lines.
According to United States Census Bureau, the human population in the world is over 7 billion.
Now let’s count.
Facebook has over 2 billion active users worldwide. Twitter has over 310 million users. Pinterest has over 360 million active users. Whatsapp has over 1 billion daily users.
Over 2 billion are active on Youtube. Over 5 million on Google plus and more.
Now you see why we said everybody is on social?
Everybody being on the social media means both your customers and prospective customers are there.
Time to shoot your shot somebody?
#2. No bottlenecks
Before the coming of the social media, you’ll need to go through middle men and bottlenecks which makes it hard to get your message to the right audience quickly.
Social media makes it easy to deliver your message to your target audience without having to go through any individual.
No bottlenecks.
#3. Gather real time data
Compared to the traditional public relations media, using the social media for PR grants you access to the real time data and behavior of your audience. You get to know what is working and what isn’t. You also get a chance to tweek your PR efforts and re-launch them for greater profitability.
#4. Targeting the right Audience
Doing PR on traditional media is like, a soldier at war shooting sporadically into the air without any major target. He will waste his bullets and also kill the innocent.
Even though doing your brand’s PR on traditional media sounds “sexy”, the attendant target audience mis-firings and the financial waste cannot be overlooked.
The traditional media is good, but for this reason, social media serves you better.
#5. Affordability
Doing adverts on traditional media requires that a brand sets aside a handsome amount of money unlike running same adverts on the social media.
Running ads on social media can cost as less as NGN300 depending on what you plan to achieve for your brand.
#6. Speed of light customer communication
Social media helps you interact with your target audience in the speed of light.
You get immediate feedback from your customers about your brand, and a seamless customer to brand communications.
#7. Fast reach
Whatever content is on the social media takes miliseconds to get to the target audience anywhere around the world.
This is not same with the traditional media which can get limited by location.
We believe you now know why you should take the social media seriously for your brand’s PR efforts.
Need help with running your social media and digital assets efficiently? You can talk to us.